Tesla launches its first European production hub in Germany22nd March 2022
The world’s biggest electric vehicle maker plans to hire 12,000 workers at the gigafactory, which will eventually produce up to 500,000 cars annually
Tesla will hand the first Model Y cars made at its €5 billion ($5.5bn) Gruenheide plant to clients on Tuesday, launching its first European production hub with the biggest investment in a German car factory in recent history.
German Chancellor Olaf Scholz will attend the ceremony alongside Tesla chief executive Elon Musk, marking a moment Mr Musk had hoped would happen eight months ago but local authorities say has come comparatively quickly for a project of its size.
The opening comes as Mr Musk has flagged Master Plan Part 3 for Tesla, which, he said, will map out scaling Tesla to “extreme size”.
With plans to hire 12,000 workers, the German gigafactory and adjacent battery plant will become the biggest employer in the German state of Brandenburg, where it is based.
At full capacity, it will produce 500,000 cars annually — more than the 450,000 battery-electric vehicles that main rival Volkswagen sold globally in 2021 — and generate 50 gigawatt hours (GWh) of battery power, surpassing all other plants in the country.
For now, Volkswagen holds the upper hand in Europe’s EV market, with a 25 per cent market share compared with Tesla’s 13 per cent. Mr Musk has warned that ramping up production will take longer than the two years it took to build the plant.
JPMorgan predicted Gruenheide would produce around 54,000 cars in 2022, increasing to 280,000 in 2023 and 500,000 by 2025.
Volkswagen, which has already received orders for 95,000 battery-electric vehicles in Europe this year, is planning a new €2bn EV plant alongside its Wolfsburg factory and six battery plants across Europe.
But its timeline lags Tesla’s, with the EV factory opening in 2026 and the first battery plant in 2023.
Tesla received the final go-ahead from local authorities on March 4 to begin production, provided it met conditions on issues including water use and air pollution control.
The car maker came close to losing its water supply contract when local environmental groups filed a complaint against the environmental ministry challenging the licence it granted to Tesla’s water supplier.
The court ultimately ruled that water extraction could go ahead, provided the ministry conducted a new public consultation.
The environmental groups may appeal the decision. Even if they don’t, citizen initiatives have said they stand ready to oppose Tesla’s planned expansion, citing everything from light pollution to water concerns.